Construyendo el sistema operativo para alquileres vacacionales europeos
VerMare is a multi-tenant SaaS platform enabling property owners across 12+ European countries to manage bookings, guests, and compliance — all from their own direct booking site.
Key Figures
The Raise
Pre-seed round to fund go-to-market and reach breakeven within 12 months.
Cómo funciona
VerMare automatiza todo el recorrido del huésped — desde la reserva hasta la reseña de 5 estrellas — sin intervención manual del propietario.
Business Model
Cinco capas de ingresos — todas fluyen a través de un sistema de monedero de créditos prepagados, creando capital circulante negativo y retención por costes hundidos.
Suscripción SaaS base
Suscripciones recurrentes de Stripe para acceso a la plataforma con funciones escalonadas. 30 días de prueba gratuita al registrarse.
Starter €38/mes • Professional €79/mes • Enterprise: Custom
Comisión de reserva directa
Comisión progresiva por reserva deducida de los créditos del monedero. Las tarifas disminuyen a medida que los propietarios generan más reservas directas — premiando el crecimiento con costes más bajos en ventana móvil de 90 días.
PAYG: 15%→3% • Starter: 12%→3% • Pro: 9%→3% • Enterprise: 8%→2%
Tarifa de gestión OTA
€2 tarifa fija por reserva OTA para usuarios PAYG. Incluye sincronización de calendario, detección de conflictos, seguimiento de huéspedes. Incluido en todas las suscripciones de pago.
PAYG: €2/reserva • Starter/Pro/Enterprise: €0 (incluido)
Créditos por acción
Infraestructura de monedero lista para microcargos en acciones transaccionales. Precios definidos: emails €0,05, SMS €0,15, informes €0,25, sincr. dispositivos €0,10. Activación post-lanzamiento.
Infraestructura construida • Activación tras base de usuarios
Comisión de marketplace
Comisión basada en escrow sobre trabajos de limpieza del marketplace de limpiadores. Operaciones escrow del monedero (congelar→liberar→pagar) ya construidas. Lanzamiento Q3+ 2026.
Monedero escrow listo • Activación marketplace Q3+ 2026
Subscription Tiers
Progressive value capture — free trial hooks owners, PAYG creates usage habit, subscriptions unlock lower per-unit costs.
Free Trial → PAYG
- 30-day free trial, then pay-as-you-go
- €5 min fee + 15% commission (drops to 3%)
- 1 property maximum
- €150 de créditos de bienvenida en 3 etapas: Registrar → Configurar → Verificar identidad
Starter
- 12%→3% progressive commission
- Up to 2 properties
- Included email & SMS credits
- €150 de créditos de bienvenida en 3 etapas: Registrar → Configurar → Verificar identidad
Professional
- 9%→3% progressive commission
- Unlimited properties
- Priority support + API access
- €150 de créditos de bienvenida en 3 etapas: Registrar → Configurar → Verificar identidad
Enterprise (Coming Soon)
- Custom commission rates
- Unlimited properties
- White-label + dedicated infrastructure
- €150 de créditos de bienvenida en 3 etapas: Registrar → Configurar → Verificar identidad
Traction & Validation
Pre-launch evidence of product maturity and market demand.
Key Milestones
Financial Projections
Conservative bottom-up model. Breakeven at ~50 active owners — reachable within 3–6 months post-launch.
Year 1
Year 2
Year 3
Unit Economics
Use of Funds
Capital deployed across three pillars — product, growth, and compliance.
Go-to-Market
~€67K
Content marketing, SEO, local partnerships, first 100 owners in Baltics
Product & Engineering
~€45K
Channel manager integrations, mobile app, cleaner marketplace
Compliance & Legal
~€22K
Country-by-country STR compliance, OÜ legal, data protection
Operations & Buffer
~€15K
Cloud infrastructure scaling, payment processing setup, contingency
Business Canvas
A strategic overview of VerMare's business model across nine key dimensions.
Value Proposition
- All-in-one vacation rental management (bookings, guests, compliance)
- Direct booking website — save up to 85% vs OTA platform commissions
- 12-language support with local compliance (§24, SES, Alloggiati)
Customer Segments
- B2C: Individual property owners (1–2 apartments, €38/mo)
- B2B: Agencies managing 50+ units (€149+/mo, vermare.plus)
- Workforce: Cleaners and maintenance staff (free tier, Q3+ 2026)
Channels
- Organic SEO via country-specific domains (vermare.ee, .fi, .lv, .lt)
- Referral from existing owners and cleaner network effects
- iCal calendar sync with all major OTA platforms
Key Activities
- Multi-tenant SaaS platform development and maintenance
- Country-by-country regulatory compliance (12+ jurisdictions)
- Cleaner marketplace curation and quality assurance
Key Resources
- Kubernetes-based multi-tenant infrastructure (scales to thousands)
- Founder expertise: Bolt EU alumni, pan-European scaling playbook
- Domain portfolio: vermare.app + 12 country TLDs
Key Partners
- Stripe & Montonio for payment processing
- iCal-based calendar sync with Airbnb, Booking.com, VRBO, and 20+ platforms
- Home Assistant ecosystem for smart device integration
Revenue Streams
- Recurring SaaS subscriptions (€38–79/mo per owner)
- Usage-based credits (per-booking + per-action micro-charges)
- Marketplace commission on cleaning jobs (Q3+ 2026)
Cost Structure
- Cloud infrastructure (DigitalOcean K8s, S3 storage, DNS)
- Payment processing fees (Stripe + Montonio)
- Engineering salaries and compliance/legal costs
Competitive Advantage
- Over-engineered multi-tenant architecture: ready to scale from day one
- Direct bookings — guest pays owner directly. VerMare deducts commission from prepaid wallet (never touches guest money).
- European-first: GDPR, local tax compliance, 12 languages built-in
Market Opportunity
Why VerMare Wins
Bolt Playbook
Founder scaled Bolt EU across European markets. Same over-engineer → scale horizontally approach.
Direct Bookings
Owners receive guest payments directly. VerMare deducts commission from the owner's prepaid credit wallet — never touches guest money.
Prepaid Credit Wallet
Negative working capital model. Owners buy credit packs (€100–€500), platform deducts per-use.
Multi-Tenant from Day One
Kubernetes architecture supports thousands of tenants across 12+ countries without rearchitecting.
European Compliance
Built-in support for Estonian §24, Spanish SES, Italian Alloggiati, and GDPR across all markets.
Network Effects
Cleaner marketplace creates local supply networks; more properties = more cleaners = more properties.
Risks & Mitigations
What could go wrong and how we've designed around it.
Single-founder risk
5 AI agents operate autonomously 24/7. Platform runs unattended. Codebase fully documented with 2,775 tests. Advisory board planned post-raise.
Customer acquisition in competitive market
PAYG model eliminates adoption friction (€0 to start). Progressive commission rewards growth. Smoobu migration discontent = immediate churn opportunity.
Multi-country regulatory complexity
Compliance engine already built for §24, SES, Alloggiati. Modular design — adding new country requires config, not code.
Pre-revenue stage
Product is feature-complete pre-launch. €4K/mo burn = 36+ months runway even without funding. Breakeven at just 50 owners.
Conoce a la familia IA
Cinco agentes IA modelados como una familia estonia gestionan las operaciones de VerMare 24/7 — monitorizando huéspedes, infraestructura, limpiadores, métricas de negocio y escribiendo código. Cero intervención humana.
Monitoriza ingresos, huecos del calendario y costes en todos los inquilinos. Actúa como director de proyecto de Robert.
“Cada noche vacía es dinero sobre la mesa.”
Observa cada punto de contacto del huésped: emails, pagos, registro, códigos PIN y reseñas.
“Cada huésped es la familia de alguien de vacaciones.”
Monitoriza todo el clúster K8s: pods, logs, alertas, certificados. Puede auto-corregir problemas.
“Yo vigilo para que tú puedas dormir.”
Organiza la ventana checkout→checkin: despacha limpiadores, monitoriza calidad, entrena equipos.
“Cada huésped merece un comienzo fresco.”
Selecciona tickets de ingeniería, implementa funciones completas (backend + frontend + tests), crea PRs.
“Yo lo construyo.”
Founder
Andres Kepler
Bolt EU alumni and Estonia Business School graduate. Experienced in scaling pan-European platforms. Building VerMare to do for vacation rentals what Bolt did for mobility.
¿Interesado en VerMare?
We're open to conversations with investors, partners, and advisors who share our vision for European vacation rental management.
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