Bygger operativsystemet for europeiske ferieboliger
VerMare is a multi-tenant SaaS platform enabling property owners across 12+ European countries to manage bookings, guests, and compliance — all from their own direct booking site.
Key Figures
The Raise
Pre-seed round to fund go-to-market and reach breakeven within 12 months.
Slik fungerer det
VerMare automatiserer hele gjestereisen — fra booking til 5-stjerners anmeldelse — uten manuell inngripen fra eiendomseieren.
Business Model
Fem inntektslag — alle flyter gjennom et forhåndsbetalt kredittlommebok-system, som skaper negativt driftskapital og kostnadsretensjon.
Basis SaaS-abonnement
Gjentakende Stripe-abonnementer for plattformtilgang med trinnvise funksjoner. 30 dagers gratis prøveperiode ved registrering.
Starter €38/mnd • Professional €79/mnd • Enterprise: Custom
Direktebookingprovisjon
Progressiv per-booking provisjon fra lommebokskreditter. Prisene synker når eiere driver flere direktebookinger — belønner vekst med lavere kostnader på rullende 90-dagervindu.
PAYG: 15%→3% • Starter: 12%→3% • Pro: 9%→3% • Enterprise: 8%→2%
OTA-administrasjonsgebyr
€2 fast gebyr per OTA-booking for PAYG-brukere. Inkluderer kalendersynk, konfliktdeteksjon, gjestesporing. Inkludert i alle betalte abonnementer.
PAYG: €2/booking • Starter/Pro/Enterprise: €0 (inkludert)
Per-handling-kreditter
Lommembok-infrastruktur klar for mikrogebyrer på transaksjoner. Prising definert: e-post €0,05, SMS €0,15, rapporter €0,25, enhetssynk €0,10. Aktivering etter lansering.
Infrastruktur bygget • Aktivering etter etablert brukerbase
Markedsplassprovisjon
Escrow-basert provisjon på rengjøringsjobber matchet via rengjøringsmarkedsplassen. Lommebokens escrow-operasjoner (frys→frigjør→utbetaling) allerede bygget. Lansering Q3+ 2026.
Escrow-lommebok klar • Markedsplassaktivering Q3+ 2026
Subscription Tiers
Progressive value capture — free trial hooks owners, PAYG creates usage habit, subscriptions unlock lower per-unit costs.
Free Trial → PAYG
- 30-day free trial, then pay-as-you-go
- €5 min fee + 15% commission (drops to 3%)
- 1 property maximum
- €150 velkomstkreditter i 3 trinn: Registrer → Oppsett → Verifiser identitet
Starter
- 12%→3% progressive commission
- Up to 2 properties
- Included email & SMS credits
- €150 velkomstkreditter i 3 trinn: Registrer → Oppsett → Verifiser identitet
Professional
- 9%→3% progressive commission
- Unlimited properties
- Priority support + API access
- €150 velkomstkreditter i 3 trinn: Registrer → Oppsett → Verifiser identitet
Enterprise (Coming Soon)
- Custom commission rates
- Unlimited properties
- White-label + dedicated infrastructure
- €150 velkomstkreditter i 3 trinn: Registrer → Oppsett → Verifiser identitet
Traction & Validation
Pre-launch evidence of product maturity and market demand.
Key Milestones
Financial Projections
Conservative bottom-up model. Breakeven at ~50 active owners — reachable within 3–6 months post-launch.
Year 1
Year 2
Year 3
Unit Economics
Use of Funds
Capital deployed across three pillars — product, growth, and compliance.
Go-to-Market
~€67K
Content marketing, SEO, local partnerships, first 100 owners in Baltics
Product & Engineering
~€45K
Channel manager integrations, mobile app, cleaner marketplace
Compliance & Legal
~€22K
Country-by-country STR compliance, OÜ legal, data protection
Operations & Buffer
~€15K
Cloud infrastructure scaling, payment processing setup, contingency
Business Canvas
A strategic overview of VerMare's business model across nine key dimensions.
Value Proposition
- All-in-one vacation rental management (bookings, guests, compliance)
- Direct booking website — save up to 85% vs OTA platform commissions
- 12-language support with local compliance (§24, SES, Alloggiati)
Customer Segments
- B2C: Individual property owners (1–2 apartments, €38/mo)
- B2B: Agencies managing 50+ units (€149+/mo, vermare.plus)
- Workforce: Cleaners and maintenance staff (free tier, Q3+ 2026)
Channels
- Organic SEO via country-specific domains (vermare.ee, .fi, .lv, .lt)
- Referral from existing owners and cleaner network effects
- iCal calendar sync with all major OTA platforms
Key Activities
- Multi-tenant SaaS platform development and maintenance
- Country-by-country regulatory compliance (12+ jurisdictions)
- Cleaner marketplace curation and quality assurance
Key Resources
- Kubernetes-based multi-tenant infrastructure (scales to thousands)
- Founder expertise: Bolt EU alumni, pan-European scaling playbook
- Domain portfolio: vermare.app + 12 country TLDs
Key Partners
- Stripe & Montonio for payment processing
- iCal-based calendar sync with Airbnb, Booking.com, VRBO, and 20+ platforms
- Home Assistant ecosystem for smart device integration
Revenue Streams
- Recurring SaaS subscriptions (€38–79/mo per owner)
- Usage-based credits (per-booking + per-action micro-charges)
- Marketplace commission on cleaning jobs (Q3+ 2026)
Cost Structure
- Cloud infrastructure (DigitalOcean K8s, S3 storage, DNS)
- Payment processing fees (Stripe + Montonio)
- Engineering salaries and compliance/legal costs
Competitive Advantage
- Over-engineered multi-tenant architecture: ready to scale from day one
- Direct bookings — guest pays owner directly. VerMare deducts commission from prepaid wallet (never touches guest money).
- European-first: GDPR, local tax compliance, 12 languages built-in
Market Opportunity
Why VerMare Wins
Bolt Playbook
Founder scaled Bolt EU across European markets. Same over-engineer → scale horizontally approach.
Direct Bookings
Owners receive guest payments directly. VerMare deducts commission from the owner's prepaid credit wallet — never touches guest money.
Prepaid Credit Wallet
Negative working capital model. Owners buy credit packs (€100–€500), platform deducts per-use.
Multi-Tenant from Day One
Kubernetes architecture supports thousands of tenants across 12+ countries without rearchitecting.
European Compliance
Built-in support for Estonian §24, Spanish SES, Italian Alloggiati, and GDPR across all markets.
Network Effects
Cleaner marketplace creates local supply networks; more properties = more cleaners = more properties.
Risks & Mitigations
What could go wrong and how we've designed around it.
Single-founder risk
5 AI agents operate autonomously 24/7. Platform runs unattended. Codebase fully documented with 2,775 tests. Advisory board planned post-raise.
Customer acquisition in competitive market
PAYG model eliminates adoption friction (€0 to start). Progressive commission rewards growth. Smoobu migration discontent = immediate churn opportunity.
Multi-country regulatory complexity
Compliance engine already built for §24, SES, Alloggiati. Modular design — adding new country requires config, not code.
Pre-revenue stage
Product is feature-complete pre-launch. €4K/mo burn = 36+ months runway even without funding. Breakeven at just 50 owners.
Møt AI-familien
Fem AI-agenter modellert som en estisk familie driver VerMares operasjoner døgnet rundt — overvåker gjester, infrastruktur, renholdere, forretningsmetrikker og skriver kode. Null menneskelig innblanding.
Overvåker inntekter, kalenderhull og kostnader for alle leietakere. Fungerer som Roberts prosjektleder.
“Hver tom natt er penger på bordet.”
Overvåker hvert gjestekontaktpunkt: e-post, betalinger, registrering, PIN-koder og anmeldelser.
“Hver gjest er noens familie på ferie.”
Overvåker hele K8s-klyngen: pods, logger, varsler, sertifikater. Kan auto-rette problemer.
“Jeg våker så du kan sove.”
Organiserer utsjekk→innsjekk-vinduet: sender renholdere, følger kvalitet, coacher team.
“Hver gjest fortjener en frisk start.”
Velger ingeniørbilletter, implementerer funksjoner helt (backend + frontend + tester), oppretter PR.
“Jeg bygger det.”
Founder
Andres Kepler
Bolt EU alumni and Estonia Business School graduate. Experienced in scaling pan-European platforms. Building VerMare to do for vacation rentals what Bolt did for mobility.
Interessert i VerMare?
We're open to conversations with investors, partners, and advisors who share our vision for European vacation rental management.
Ta kontakt