Costruiamo il sistema operativo per gli affitti vacanze europei
VerMare is a multi-tenant SaaS platform enabling property owners across 12+ European countries to manage bookings, guests, and compliance — all from their own direct booking site.
Key Figures
The Raise
Pre-seed round to fund go-to-market and reach breakeven within 12 months.
Come funziona
VerMare automatizza l'intero percorso dell'ospite — dalla prenotazione alla recensione a 5 stelle — senza intervento manuale del proprietario.
Business Model
Cinque livelli di ricavi — tutti fluiscono attraverso un sistema di portafoglio crediti prepagati, creando capitale circolante negativo e ritenzione per costi sommersi.
Abbonamento SaaS base
Abbonamenti ricorrenti Stripe per l'accesso alla piattaforma con funzionalità a livelli. 30 giorni di prova gratuita alla registrazione.
Starter €38/mese • Professional €79/mese • Enterprise: Custom
Commissione prenotazione diretta
Commissione progressiva per prenotazione dedotta dai crediti del portafoglio. Le tariffe diminuiscono man mano che i proprietari portano più prenotazioni dirette — premiando la crescita con costi inferiori su finestra mobile di 90 giorni.
PAYG: 15%→3% • Starter: 12%→3% • Pro: 9%→3% • Enterprise: 8%→2%
Tariffa gestione OTA
€2 tariffa fissa per prenotazione OTA per utenti PAYG. Include sincronizzazione calendario, rilevamento conflitti, tracciamento ospiti. Incluso in tutti gli abbonamenti a pagamento.
PAYG: €2/prenotazione • Starter/Pro/Enterprise: €0 (incluso)
Crediti per azione
Infrastruttura portafoglio pronta per micro-addebiti sulle azioni. Prezzi definiti: email €0,05, SMS €0,15, report €0,25, sincr. dispositivi €0,10. Attivazione post-lancio.
Infrastruttura costruita • Attivazione dopo base utenti stabilita
Commissione marketplace
Commissione basata su escrow per lavori di pulizia dal marketplace dei pulitori. Operazioni escrow del portafoglio (blocco→rilascio→pagamento) già costruite. Lancio Q3+ 2026.
Portafoglio escrow pronto • Attivazione marketplace Q3+ 2026
Subscription Tiers
Progressive value capture — free trial hooks owners, PAYG creates usage habit, subscriptions unlock lower per-unit costs.
Free Trial → PAYG
- 30-day free trial, then pay-as-you-go
- €5 min fee + 15% commission (drops to 3%)
- 1 property maximum
- €150 di crediti di benvenuto in 3 fasi: Registra → Configura → Verifica identità
Starter
- 12%→3% progressive commission
- Up to 2 properties
- Included email & SMS credits
- €150 di crediti di benvenuto in 3 fasi: Registra → Configura → Verifica identità
Professional
- 9%→3% progressive commission
- Unlimited properties
- Priority support + API access
- €150 di crediti di benvenuto in 3 fasi: Registra → Configura → Verifica identità
Enterprise (Coming Soon)
- Custom commission rates
- Unlimited properties
- White-label + dedicated infrastructure
- €150 di crediti di benvenuto in 3 fasi: Registra → Configura → Verifica identità
Traction & Validation
Pre-launch evidence of product maturity and market demand.
Key Milestones
Financial Projections
Conservative bottom-up model. Breakeven at ~50 active owners — reachable within 3–6 months post-launch.
Year 1
Year 2
Year 3
Unit Economics
Use of Funds
Capital deployed across three pillars — product, growth, and compliance.
Go-to-Market
~€67K
Content marketing, SEO, local partnerships, first 100 owners in Baltics
Product & Engineering
~€45K
Channel manager integrations, mobile app, cleaner marketplace
Compliance & Legal
~€22K
Country-by-country STR compliance, OÜ legal, data protection
Operations & Buffer
~€15K
Cloud infrastructure scaling, payment processing setup, contingency
Business Canvas
A strategic overview of VerMare's business model across nine key dimensions.
Value Proposition
- All-in-one vacation rental management (bookings, guests, compliance)
- Direct booking website — save up to 85% vs OTA platform commissions
- 12-language support with local compliance (§24, SES, Alloggiati)
Customer Segments
- B2C: Individual property owners (1–2 apartments, €38/mo)
- B2B: Agencies managing 50+ units (€149+/mo, vermare.plus)
- Workforce: Cleaners and maintenance staff (free tier, Q3+ 2026)
Channels
- Organic SEO via country-specific domains (vermare.ee, .fi, .lv, .lt)
- Referral from existing owners and cleaner network effects
- iCal calendar sync with all major OTA platforms
Key Activities
- Multi-tenant SaaS platform development and maintenance
- Country-by-country regulatory compliance (12+ jurisdictions)
- Cleaner marketplace curation and quality assurance
Key Resources
- Kubernetes-based multi-tenant infrastructure (scales to thousands)
- Founder expertise: Bolt EU alumni, pan-European scaling playbook
- Domain portfolio: vermare.app + 12 country TLDs
Key Partners
- Stripe & Montonio for payment processing
- iCal-based calendar sync with Airbnb, Booking.com, VRBO, and 20+ platforms
- Home Assistant ecosystem for smart device integration
Revenue Streams
- Recurring SaaS subscriptions (€38–79/mo per owner)
- Usage-based credits (per-booking + per-action micro-charges)
- Marketplace commission on cleaning jobs (Q3+ 2026)
Cost Structure
- Cloud infrastructure (DigitalOcean K8s, S3 storage, DNS)
- Payment processing fees (Stripe + Montonio)
- Engineering salaries and compliance/legal costs
Competitive Advantage
- Over-engineered multi-tenant architecture: ready to scale from day one
- Direct bookings — guest pays owner directly. VerMare deducts commission from prepaid wallet (never touches guest money).
- European-first: GDPR, local tax compliance, 12 languages built-in
Market Opportunity
Why VerMare Wins
Bolt Playbook
Founder scaled Bolt EU across European markets. Same over-engineer → scale horizontally approach.
Direct Bookings
Owners receive guest payments directly. VerMare deducts commission from the owner's prepaid credit wallet — never touches guest money.
Prepaid Credit Wallet
Negative working capital model. Owners buy credit packs (€100–€500), platform deducts per-use.
Multi-Tenant from Day One
Kubernetes architecture supports thousands of tenants across 12+ countries without rearchitecting.
European Compliance
Built-in support for Estonian §24, Spanish SES, Italian Alloggiati, and GDPR across all markets.
Network Effects
Cleaner marketplace creates local supply networks; more properties = more cleaners = more properties.
Risks & Mitigations
What could go wrong and how we've designed around it.
Single-founder risk
5 AI agents operate autonomously 24/7. Platform runs unattended. Codebase fully documented with 2,775 tests. Advisory board planned post-raise.
Customer acquisition in competitive market
PAYG model eliminates adoption friction (€0 to start). Progressive commission rewards growth. Smoobu migration discontent = immediate churn opportunity.
Multi-country regulatory complexity
Compliance engine already built for §24, SES, Alloggiati. Modular design — adding new country requires config, not code.
Pre-revenue stage
Product is feature-complete pre-launch. €4K/mo burn = 36+ months runway even without funding. Breakeven at just 50 owners.
Conosci la famiglia IA
Cinque agenti IA modellati come una famiglia estone gestiscono le operazioni di VerMare 24/7 — monitorando ospiti, infrastruttura, addetti alle pulizie, metriche aziendali e scrivendo codice. Zero intervento umano.
Monitora ricavi, lacune nel calendario e costi per tutti gli inquilini. Agisce come project manager di Robert.
“Ogni notte vuota è denaro sul tavolo.”
Osserva ogni punto di contatto dell'ospite: email, pagamenti, registrazione, codici PIN e recensioni.
“Ogni ospite è la famiglia di qualcuno in vacanza.”
Monitora l'intero cluster K8s: pod, log, avvisi, certificati. Può auto-rimediare i problemi.
“Io vigilo perché tu possa dormire.”
Organizza la finestra checkout→checkin: invia addetti, monitora qualità, forma i team.
“Ogni ospite merita un inizio fresco.”
Seleziona ticket di ingegneria, implementa funzionalità complete (backend + frontend + test), crea PR.
“Lo costruisco io.”
Founder
Andres Kepler
Bolt EU alumni and Estonia Business School graduate. Experienced in scaling pan-European platforms. Building VerMare to do for vacation rentals what Bolt did for mobility.
Interessato a VerMare?
We're open to conversations with investors, partners, and advisors who share our vision for European vacation rental management.
Contattaci